Startup Name: Utesh technologies
Start Year: 2012
Founders: Utsav Anand and Satyam Anand
Head Quarters: Bihar.
Hi Utsav, welcome to startupsindia. It’s our great honor to have you here.
Hi Dev, Thank you for inviting.
Utsav let us Start our discussion.
Yes of course.
Utsav, What are the reasons which motivated you to start the startup?
We were the working employees of highly reputed MNC’s in Bangalore, India. But, whenever we visit our state Bihar, we see some companies having technically faulty knowledge in IT which means that people were not only getting faulty projects, but they were charged heavily for the simple and plain projects.
So, we started UTESh in Bangalore itself in 2012 informally and channeled projects through Bihar. Later, we shifted to Bihar in 2014.
How was your journey towards your startup?
So we already had started our work in Bihar, and our business grew in good time. We singlehandedly started IT and legal services and later started hiring some of the professionals in the IT sector, in and outside of Bihar.
I think the journey is not that much is from starting? What are the hurdles you faced and how you overcome them?
Yes of course not. So the problem was basic in nature: We were about to recruit more employees and we were short of funds. Bihar’s investors were orthodox in nature and were hesitant to provide us investment for IT field. But we tried to manage the work pressure, with freelancers and by burning our midnight oil a bit more.
Can we know how you funded your startup?
When we left our job, we had some savings. But that was not enough. We tried to manage our expenses with that saving; meanwhile, we were searching our angel investors also. But later we had to take personal loans also, as we did not have much choice.
Why should people choose you?
Since our beginning, we never had spent a single penny for advertisement purpose. It is because of two things:
- We could not afford that much financial pressure.
- We always felt that, let our hard work speak. People should choose us, not only for the quality but for the honest effort.
Developments & Future plans?
We were doing well until 2016 Jan, when we suddenly strike with the idea that, why can’t we manufacture cheaper and better quality goods.
Bihar is a resource-deprived state, and we felt that, why can’t we produce cheaper and better quality goods for the rural and semi-urban middle-class people. It was quite challenging, as the market, especially electronics was dynamically competitive, withal kinds of branded and local goods.
But we started with comparatively smaller electronics goods- LED BULB and later LPG gas stove. Within 1 and a half year, we are having 5 more catchy products in our hand- LED TV, CCTV Camera, Water Purifier and some more electrical goods.
About the founders?
We are 2 founders me (Utsav Anand) and Satyam Anand are the prime founders of UTESH, ex-employees of IT MNC. They left their job to have a dream in their mind- let us change BIHAR. !!
What are the biggest misconception people have about you? Why do they have that? What’s the reality?
Yes, to err is human. We too had done many experiments with our services and products and failed sometimes. Even Investors feel that it might not safe to put money on our products. We are new to them. We are not a market biggy brand. But the reality is simple- Persistence. We will do our work with patience and continuity, and the day is not so far when people will appreciate us, for what we are doing to change the life of Middle-class people in Bihar.
How hard is it to have a work-life balance as a start-up founder and how do you manage it?
This problem every startup people face. We had to skip many things. Now, we are not called social sometimes. We had to sacrifice our many passions. But we knew that it will happen one day. So we are ready to handle this with our both arms open and saying—LET IT COME.
What is the inspiration tagline that will be on your wall or you follow??
“Time changes and Change is happiness”.
We always follow this line. We believe to change and evolve according to the scenario of the market condition. But the best part is, we want to see happiness in the eyes of common people.
For example – Imagine a rural family gets a colorful LED TV at half of the price, what a branded TV costs. They will cherish their dream of having a TV in their home.
It’s time to close our session. Anything you want to say for upcoming Entrepreneurs?
Learn your Basics. Whatever business you want to do, you do it. But, you need to be well versed in those works. You shouldn’t be dependent on your employees.
And most imp. Thing- work will be always there, but you need to give some time to your FAMILY. Because your family needs you and maybe you need your family too.
Who are your competitions and how are you better than them?
We don’t want to compete with anyone. We have a fixed client range and we are happy with that. But when someone asked us, why should we choose you?
We only have one answer for them – Compare the price, compare the prompt service we provide and compare the specification of our products and service.
Thank You, Utsav for joining us and spending your valuable time.
Thank You. Dev
This is DevJ signing off from startupsindia. Lets us catch up tomorrow with another new success story.