In Order to Go National On ‘Phygital’ Platform, Startup-Only Sells Outfit


The all-new e-commerce-cum-retail platform named ‘Phygital’ is going to be introduced soon. A platform that is only keen towards giving the Indian startups a chance. As we are all aware of the country-wide protest against the Chinese products and the recent declaration to ban the 59 of the applications that belonged to the county, amid all of this chaos, the decision of ‘Phygital’ proved to be valuable for encouraging the startups originated in India.

As per the announcement made by the platform itself, they are trying to extend their support to small scale Indian startups, meaning, they are not willing to back up the company with having more than 100 crores of revenue or the ones that have more than 10 years of experience. Meaning they are only willing to target new startups with average or low revenues.

The SOCH group, which belongs to Mumbai has also put their step forward and came up with an innovative idea by launching an Omni platform focused to be a sales platform. It features the ‘This or That’ option, known as ToT in short form, where the startup brand will be given a medium to display their products and pitch the idea to their customers.

The founder of SOCH group, Rohit Pugalia said that the platform offers an opportunity to these startup ideas so that their customers can experience digital exploration and physical shopping and meanwhile can also interact with each other and he also said that they were able to do it with the support of ‘Startup India’ initiated by the government.

What do you think?

Written by Raghava

Raghava is Google certified digital marketer,Wordpress consultant and Founder at .


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