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Here is another exciting story of emerging nutraceutical health and skincare brand; I AM LOVE. I AM LOVE claims that “we are the heroes your skin deserves”. This nutraceutical health and skincare brand is based in Mumbai.

Shilpa Rathi Maheshwari, the Founder and CEO at I AM LOVE did her MBA in Marketing and is taking advantage of her MBA and heading the Marketing as well. She started I AM LOVE in January 2021. I AM LOVE works with clinically tested and certified ingredients and extracts.

Shilpa Rathi Maheshwari struggled with acne throughout her late twenties and post her first pregnancy. She explored various brands, she had tried all possible topical solutions from creams to serums and saw a few dermatologists, but she was unable to solve her skin concerns. That’s when she thought of starting her own brand with her older brother and co-founder of I AM LOVE, Gaurav Rathi. She addressed the significance of treating skin problems from within and launched the brand I AM LOVE to resolve these problems.

Gaurav has an MSc in Biomedical from Ohio University and MBA in Marketing from the University of North Carolina Chapel Hill, and he has also worked with companies like Wyeth and Pfizer. Together they figured out how to tackle acne in a healthy, safe, effective, and permanent way. The brand’s objective is to resolve issues at the root of concern and provide a permanent solution instead of a temporary one. It focuses on dynamic health and skin solutions to help its customers.        Shilpa believes that a healthy body and healthy skin are only possible by being healthy on the inside and based on this concept, I AM LOVE offers products under Daily Nutrition, a range of products primarily focused to bridge the nutritional gap. The products are pure, clean, and a science-backed fusion of ingredients sourced from around the world. The brand believes in “Let Food Be Your Medicine” and does the repair at the cellular level.

Now, the brand is focusing on developing skin and health care products that target the various concerns and work from within our bodies.

What do you think?

Written by Ravi Tilekar


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