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Low calorie Ice Cream startup, NOTO raises Rs. 4 crores.

Healthy, low-calorie ice cream for the millennial Indians that you can enjoy With a selection of six flavors of 125ml tub With each tub including only 75-95 calories, 3gms of fat, 75% less sugar, twice as much protein than regular ice creams, and a healthy helping of prebiotic fibers that are good for your gut, Without any Preservatives, artificial sweeteners, flavors or colors.

They have raised Rs. 4 crores in Seed round that saw the participation of Rockstud Capital, Titan Capital, Lead Angels and it also saw a famous Bollywood Actor bidding on this startup after investing in various other health startups.

“After our investment in sport, Priya (wife) and I are identifying health and fitness businesses that have growth potential as well as which align with our lifestyle, and NOTO is one such business.

“We see NOTO as the leading healthy ice cream in the industry with strong promoters and on-point branding,” Abraham said.

Also Pops including only 35-60 calories, it has zero added sugar, contains 40% real fruit and is fortified with Vitamin C. The Fun, Fresh, Fruity treats are Vegan, It has served 5 lakh units to over 30,000 customers till now.

NOTO was founded in the year 2018 by a husband and wife duo from Mumbai, Varun who is also the CEO and holds a degree in Culinary Arts from New York and Ashni is a communication major from St. Xavier’s College, Mumbai, and design alumni from Istituto Marangoni, Milan.

The funds will be used for geographical expansion, product development, and hiring talent the company said.

What do you think?

Written by Ravi Tilekar


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