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The Leading Home Decor Brand Writings On The Wall: Focus on Exclusivity and Values

For the love of creativity, Pankhuri Gandotra embarked upon her entrepreneurial journey in 2018, and today her brand Writings On The Wall is one of the sought-after wall and home decor brands in the Indian Market.

With generating 500+ average ROI in the last 3 years, Writings On The Wall has generated more than 2 Cr of revenue in spite Covid, when online deliveries were totally shut. Today, the brand is recognized as one of the leading home decor brands in India and has already curated 350+ unique products that are listed on their official website.

Pankhuri, the Founder and CEO of Writings On The Wall holds a bachelor degree in business administration and a masters degree in computer applications. Before venturing into the entrepreneurial life, she has worked for 15 long years in the Software industry with major MNCs like Quark Media platform, Agilent Technologies, Aircom International and Wipro.

Writings On The Wall offers a premium range of home decor products to add more fun and colour to your life. The venture has received enthusiastic response from consumers which gave the entire team behind the project to press on with greater vigour.

The USP of Writings On The Wall is the uniqueness and exclusivity of its products. The company offers one-of-a-kind/flagship products that serves not only as home decor items  but also as extensions of owners’ personalities.

In fact, the mission of the Writings On The Wall is to provide home decor that matches the personality of customers, enabling them to claim what is righteously theirs. The brand operates on pillars of Uniqueness, Imagination, Art, and Impact and believes in making your dream home as close to perfect as possible.

The focus of Writings On The Wall on CSR is also worth emulating. As part of their commitment to giving back to the community, the brand also promotes the work of artists who are extremely talented but have been bogged down by lack of reach and visibility. These artists range from homemakers to children with special needs.

Writings On The Wall offers a variety of products exclusive to home decor – Wall Mirrors and Clocks, Wall Hangings, Trendy Tables, Brass Art Decor, Handmade Paintings, Canvas Prints, Tableware, and Home and Kitchen items. The brand actively keeps evaluating more categories and products to be added to their collections. All these products strictly adhere to brand values and cater to the need for uniqueness and exclusivity among buyers.

The segment of home decor today faces a number of challenges – lack of uniqueness, exclusivity, and customer-orientation. By offering exclusive products with best customer-oriented support,  Writings On The Wall is helping the entire category to make progress and find favour with customers. In sum, Writings On The Wall is constantly endeavouring to provide its customers with an excellent shopping experience.

What do you think?

Written by Ravi Tilekar


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