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This Startup Specialises in Building Metaverses & Immersive and Interactive Virtual Spaces

​​Headquartered in Gurgaon, XR Central (XRC) is India’s most trusted and leading XR (Augmented, Virtual and Mixed reality) based product solutions startup. XRC specialises in building Metaverses & immersive and interactive virtual spaces, learning and training use cases across verticals and creating immersive digital experiences with an aim to positively impact brand recall and elicit a wow factor.

 XRC’s MetaQube, metaverse building platform, places them very uniquely in the XR market space to deliver solutions that are of highest quality, platform agnostics and highly immersive. XRC already has a wide variety of clients ranging from – IT Services, Pharmaceutical, Aviation, Industrial, Hi-Tech, and Retail verticals.

Co-founded by Anshul Agarwal and Shrey Mishra, the startup  wants to unleash the full scope of XR and apply it to a variety of fields. In their B2B work, they’ve emphasised adaptive problem-solving resulting in beautifully immersive experiences which users can also find useful and meaningful. 

The duo saw an opportunity to take XR technologies mainstream. With the focus to improve availability and accessibility, Anshul and Shrey have developed MetaQube- one of the most advanced and fully immersive experiential metaverse building platforms. MetaQube enables businesses to create collaborative & interactive metaverses in minutes. CUBE is a platform which enables businesses to expand their growth strategies with the application of XR-based tech. The platform is scalable and adapts to customized spaces (3D) with options for real life like collaboration and experience. 

“They  are currently acting as metaverse partners for the IPL team Lucknow Supergiants and building a virtual world for fans of the sport and the team. We are also the metaverse partners for this year’s edition of India’s largest and best-known art fair, the India Art Fair. We already work with top IT, Aviation and event companies in India”.

They have been in the gaming space of Gaming since 2014 with their brand Gaming Central, which is India’s one of the largest gaming communities with close to 11+ millions followers. They wanted to dabble with game development and in the year 2015, they started developing a few 3D based games, as they were already creating activations for gaming brands across India. 

In 2017, they took a pivot to XR and started creating enterprise grade solutions using XR technology. In december, 2020 they had started conceptualising their Metaverse Product, MetaQube. 

With their B2C product, MetaQube, they want to give the tools to a community of developers and energise Indian creators and coders to make the metaverse their own. The platform will be no-code, which means everyone, from a beginner to an expert, will be able to find something new in it.

They have  worked with partners like Infosys, HCL, etc. to bring experience centres and immersive experiences to life, and are currently working with a diverse portfolio – from esport fanzones to building complex 3D models for training purposes in specialised fields. Most of these experiences are run on MetaQube, which will be their B2C product. MetaQube will be a no-code world builder, where one can build a digital environment for their friends and family or at scale for thousands of people in a matter of minutes.

XRC offers all sectors a guiding path through this and allows them to dip their toes in the world of XR through quality AR, VR, and MR solutions, which can then lead to full-fledged metaverses for teachers, engineers, basketball enthusiasts, and even dog-lovers. They are currently highlighting the collaborative enterprise metaverses (which includes experience centres), arts and culture sector and the edtech sector, and beyond that they aim to develop a portfolio of solutions to fit the needs of a very diverse set of industries.

XRC is a seed funded company and will be very soon raising venture capital for scale and growth across the globe. 

What do you think?

Written by Ravi Tilekar


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