Raghava
LG is trying out new approaches to increase its sales amid the coronavirus break out in the country. The D2C channel rolled out by the company is going to serve only a limited number of products to the selected cities. But soon LG plans to expand its services in the whole nation by modifying its delivery network.
Deepak Taneja who is the Business head at LG India Online told PTI, “We have launched our direct-to-consumer online store. Now the customer coming on Lg.com can buy the product also besides getting more information.”
The direct-to-customer service by LG is announced on Monday which will be working on delivering the products directly to the doorstep of the customers. Due to the current pandemic, online sales are on the rise and for all the products the customers are giving preference to the e-commerce platforms.
The existing local warehouse network of LG will be used by the company to create a third party delivery network for delivering to the costumes. The cities selected for these operations are selected, like, Gurgaon, Mumbai, Delhi, Kolkata, Ghaziabad, Noida, Hyderabad, and Bangalore.
“In the e-commerce ecosystem, we have noticed a surge in consumer demand for home appliances and electronics post lockdown and consumers want to buy products with ease while they are on move or at home. During the pandemic period, consumers prefer to be at home. We are expecting a fast-moving growth in both home appliances and home entertainment products,” Deepak Taneja said.
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