Zithara.AI is transforming offline retail with AI-powered customer engagement.

In a world where digital transformation often sidelines traditional businesses, Zithara.AI stands out as a retail technology startup that’s reimagining offline customer engagement through artificial intelligence and automation. Based in Hyderabad and founded in 2020 by visionary entrepreneurs Varun Kashyap and Sri Devi Reddy, Zithara.AI empowers offline retailers with a tech-enabled advantage to engage, retain, and understand their walk-in customers like never before.

At its core, Zithara.AI has built India’s first Customer Behavior Platform (CBP) — an intelligent engagement engine that converts anonymous footfall into valuable relationships. This platform enables businesses to deploy automated loyalty programs, referral campaigns, feedback loops, and real-time personalized offers, all without requiring the customer to download any app or carry a card.

What Makes Zithara.AI Unique?

• AI-Driven Customer Insights: The CBP collects and analyzes data via in-store digital touchpoints, and POS integrations.
• Personalized Loyalty Programs: Fully automated rewards, referrals, and retention strategies customized per customer.
• Seamless Integration: Works with any POS system and supports omni-channel engagement for modern and traditional retailers alike.
  

Data to Revenue: Increases customer lifetime value (CLTV), improves ROAS, and reduces customer acquisition cost (CAC).

Zithara’s smart tools are already delivering measurable impact for brands like PMJ Jewels, Bajaj Electronics, Dodla Dairy, Qmart, Meghavi Wellness, Mangatrai Jewellers, and Brown Bear Bakers, among many others.

Meet the Founders

Varun Kashyap — Co-founder & CEO, Zithara.AI

Retail Tech Visionary | Customer Engagement Expert | Serial Entrepreneur

Varun Kashyap is the strategic force behind Zithara.AI’s innovative vision. With a deep understanding of consumer behavior, retail operations, and startup growth, Varun pioneered the use of AI  technology to turn offline foot traffic into loyal, trackable customers.

Before founding Zithara, Varun successfully exited a startup, gaining practical insights into product-market fit, customer acquisition, and B2B scaling. His journey with Zithara began by identifying the glaring gap in offline customer data — a space often overlooked in India’s tech ecosystem.

Under his leadership, Zithara.AI has built a scalable CBP platform that automates complex customer journeys via AI agents, helping retailers increase customer retention and reduce churn. An alumnus of Birla Institute of Management Technology (BIMTECH), Varun is a regular contributor to India’s startup ecosystem and closely works with T-Hub and other innovation hubs to foster tech adoption in legacy industries.

“Offline retail isn’t dead — it’s just underserved. With AI and automation, we’re turning every in-store interaction into a digital relationship.” – Varun Kashyap

Sri Devi Reddy — Co-founder & Director, Zithara.AI

Sales & Business Development Leader | AI & Innovation Advocate | 20+ Years in Global Tech & Marketing

Sri Devi Reddy brings global leadership experience to Zithara, having served in senior roles across the USA and India. She currently heads Sales and Business Development,

having built the go-to-market strategy, client acquisition pipeline, and high-performance sales team that powers Zithara’s rapid growth.

Prior to Zithara, Sri held positions like VP of Marketing & Operations at Cypress Communications (USA) and Director of IT at Pillsbury, where she led major enterprise-wide projects focused on customer experience and IT transformation. Her tenure with tech giants like IBM and Cornell University further adds depth to her cross-functional expertise.

She holds an MBA from the University of Colorado, USA, and her leadership at Zithara is defined by her strategic thinking, customer-first approach, and relentless drive for innovation. Sri is also active in mentoring women-led startups and regularly contributes to forums on AI-driven business models and women in tech leadership.

“Retailers no longer have to choose between digital and physical. We’re building a bridge that makes both works together — powered by intelligence.” – Sri Devi Reddy

Zithara’s Vision: Scaling Beyond India

Having proven its model in Tier 1 and Tier 2 cities in India, Zithara.AI is now setting its sights on international expansion. The startup aims to scale its platform to developing markets across Southeast Asia, including Sri Lanka, the Philippines, and Indonesia — regions where offline retail still dominates but lacks digital engagement infrastructure. They are on the verge of sealing a deal in the USA.

With the offline retail revolution gaining momentum post-pandemic, Zithara.AI is perfectly positioned as the bridge between legacy commerce and future-ready customer experience.