Ed-Tech Comparison: Byju’s vs. Extramarks

Introduction:

The Ed-Tech industry has been on the rise in recent years as a result of increased digitalization and the increasing demand for online learning platforms. In India, two prominent players in the Ed-Tech space are Byju’s and Extramarks. Byju’s is an Indian multinational educational technology company that offers online courses and educational services, while Extramarks is a leading education technology company that provides personalized and adaptive learning solutions.

Comparative Analysis:

Byju’s:

Byju’s was founded in 2011 by Byju Raveendran, an engineer and educator from Kerala. Byju’s started as a classroom teaching service and later expanded to online learning. Byju’s offers a variety of learning programs for students in classes 4-12, as well as competitive exams like JEE, NEET, and UPSC. The platform offers interactive video lessons, personalized learning paths, and adaptive assessments. Byju’s also offers an app that allows students to learn on the go.

Byju’s has achieved tremendous growth in recent years, with a valuation of $16.5 billion in April 2021. Byju’s has over 100 million registered users, including over 6 million paid subscribers. Byju’s has also expanded globally, with its presence in the United States, UK, UAE, and other countries.

Extramarks:

Extramarks was founded in 2008 by Atul Kulshrestha, a former software engineer. Extramarks provides personalized and adaptive learning solutions for students in classes 6-12. The platform offers interactive video lessons, personalized learning paths, and adaptive assessments. Extramarks also offers an app that allows students to learn on the go.

Extramarks has also experienced significant growth in recent years, with a valuation of $350 million in May 2021. Extramarks has over 2 million registered users, including over 1 million paid subscribers. Extramarks has a strong presence in India and has expanded to other countries like South Africa, Indonesia, and the Middle East.

Comparison with Other Ed-Tech Platforms:

Both Byju’s and Extramarks have seen tremendous growth and success in the Ed-Tech industry, but they face stiff competition from other players in the market.

Other Ed-Tech platforms like Unacademy, Vedantu, and Toppr also offer online learning solutions for students in India. Unacademy is one of the fastest-growing Ed-Tech platforms in India, with a valuation of $3.4 billion in September 2021. Unacademy offers live classes and interactive video lessons for students preparing for competitive exams like UPSC, SSC, and Bank exams.

Vedantu is another popular Ed-Tech platform that offers live online classes for students in classes 6-12. Vedantu has over 1 million registered students and has raised $100 million in funding to date.

Toppr is an online learning platform that offers interactive video lessons and personalized learning paths for students in classes 5-12. Toppr has over 10 million registered students and has raised $110 million in funding to date.

Conclusion:

Byju’s and Extramarks have established themselves as major players in the Ed-Tech industry in India. They have seen tremendous growth in recent years and have expanded globally. However, they face stiff competition from other Ed-Tech platforms like Unacademy, Vedantu, and Toppr. The Ed-Tech industry in India is growing rapidly, and it will be interesting to see how these platforms continue to innovate and evolve to meet the changing needs of students and educators.